Saturday, July 5, 2014

Ex-journalist is Rob Ford's new communications guy

Jeff Silverstein
Jeff Silverstein, 53, is the newly hired communications director on the re-election campaign for Toronto’s mayor, the Globe's Ann Hui reports. Silverstein, a former journalist who now specializes in PR and reputation management, has staked his name on “honest, open and transparent” communication, especially in times of crisis – experience he will tap into for the campaign.
“I was interested in this opportunity because I saw that he was coming back from rehab and he was going to have some communication issues,” Mr. Silverstein said when approached by The Globe on Friday. “I wanted to work with him,” the Globe reports.
Silverstein spent more than a decade in broadcasting, including as a producer for CTV’s W5. He has also worked as a freelance writer, including for The Globe and Mail.
Link to Globe story

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