Monday, June 22, 2015

Streaming wars: How disruptors are shaking up the TV business

The Globe's media reporter James Bradshaw writes:
"The new six-part television drama Between chronicles a town besieged by a disease that spares only the young, leaving teenagers in charge. But watch closely when it premieres next month and you might catch a glimpse of a TV world in similar turmoil.
In Canada, where it was conceived, the show will make its debut May 21 on the City network, then later on the streaming service Shomi. But American viewers can watch it the same day on Netflix, thanks to an unusual production deal.
"Between straddles two worlds: The traditional TV business and the new frontier of online, on-demand video. Much of the money that made the show possible flowed through TV’s Canadian content system. But data and funding from Netflix Inc. helped shape it with tweaks to content and casting. Actor Jennette McCurdy has a huge following from the Nickelodeon shows iCarly and Sam & Cat, and Netflix helped nudge her into Between’s starring role."
The whole story

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