Thursday, June 23, 2016

Federal government showering U.S. Internet giants with ad dollars. Canadian media gets clobbered

Sam Moore writes in the National Observer:
"Canadian media is losing one of its steadiest advertising partners. Over the last two years, the federal government has radically shifted its digital advertising away from websites of Canadian news organizations towards services like Facebook, Twitter, and Google and it's feeding into a grim outlook for the country's journalists.
"The shift comes as many Canadian media outlets are facing a crisis because of a collapse in advertising dollars that are being sucked up by the American social media giants. Google, Facebook and Twitter reap the benefits of top advertising dollars in Canada, even though they generally do not produce any journalism and largely avoid having to pay Canadian taxes."
The full story

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