Tuesday, January 9, 2018

Bloomberg, Bell Media strike deal to rebrand BNN

The Globe and Mail's Susan Krashinsky Robertson writes:
"Financial information giant Bloomberg LP is expanding its media presence in Canada, striking a deal with Bell Media to rebrand its flagship business-news channel. In the spring, Bell's BNN (Business News Network) will become BNN Bloomberg.
"It is Bloomberg's second shot at a partnership here: Bloomberg TV Canada, the short-lived cable channel focused on business news, wasn't around long enough to be much of a competitor to BNN. But around Bell Media's offices, the channel was a wake-up call in one respect.                                                                                                                                              "Bloomberg's partnership with small independent media company Channel Zero Inc. came to an end in mid-2017. Bloomberg had been in touch with BNN informally, and formalized talks for a new partnership in the past six months. The deal was finalized just before Christmas and was publicly announced on Monday.
"The partnership will give BNN exclusive rights to air Bloomberg's television content in Canada, bulking up its existing schedule – which frequently reverts to show replays in the evenings – with greater coverage of global markets and on-air contributions from more than 25 Bloomberg reporters based in five bureaus across Canada.” 
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