"So farewell, then, Viceland. We hardly knew you,"writes John Doyle, the Globe's TV columnist .
"The announcement on Monday that Rogers Media is ending its financial relationship – read: sugar-daddy arrangement – with Vice and that the Viceland channel will cease to operate as a TV channel on March 31, struck nobody like a thunderbolt. It was always going to end like this.
"Back in October, 2014, Rogers and Vice Media signed a $100-million deal for content, which would see Vice shows air on a TV channel and be available exclusively for mobile-phone customers of Rogers and Fido. It was a lot of money to throw at an upstart online outfit. And it was about Rogers gaining twentysomething viewers – a marketing ploy by a desperate, old media company seeing its traditional TV business model crumbling."