Interesting piece by Mark Effron in Mediashift. Excerpt:
"Then, we’d start from scratch, asking ourselves (and researching) who are our target audiences? What platforms are best to reach these targets? What programming best works on each platform? What kind of skill sets do our journalists need to succeed?
"Other questions: What kinds of sales categories and formats (both digital and on-air) are not being served and what kind of products can we create to serve them? What can we learn from Vice Media (up-close, in-your-face passionate reporting) and cable news (up-close, in-your-face passionate discussion) that’s transferable to our new local entity? (Hint: Passion works.) What valuable beats (and advertisers) were lost when the local newspaper slimmed down?"
Link to full story
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