Google is launching a new ‘Media Ads’ format for video ads on Google.com. The ads will appear as small thumbnails with a play button, and when a user clicks on the thumbnail, the video ad will expand and take over the Google search page, playing the video ad in a larger player. Clearly, Google is going after big ad dollars spent by media companies when promoting new movies, TV shows, and more on the web. This is another way to grab a piece of that pie. So for example, if you search for Lincoln Lawyer, a recently released movie, on Google, you’ll see a search ad below the search box. When you click the ad, instead of being taken to a new site, a trailer video will pop up and play within the search screen. Essentially the format attaches a video player to existing AdWords ads.
Friday, March 25, 2011
- ► 2017 (183)
- ► 2016 (278)
- ► 2015 (321)
- ► 2014 (262)
- ► 2013 (365)
- ► 2012 (644)
- Ford’s office asks city to remove NOW issue with f...
- Harper ‘backing out’of one-on-one debate: Ignatief...
- Pamela Wallin resigns as Guelph university chancel...
- Broadcasters rule out one-on-one debate between Ha...
- Harper challenges Ignatieff to one-on-one debate
- Star claims "most widely read" label but print and...
- Toronto councillor Doug Ford calls Star's reportin...
- Elizabeth May not invited to leaders' TV debate
- One charge dropped against HGTV co-host
- Bell withdraws proposal on usage-based Internet bi...
- Florida reporter confined to closet while Joe Bide...
- New media pundits become part of Washington establ...
- Reuters says two of its journalists are missing in...
- Classic journalism tale "Why Rock the Boat?" publ...
- SCOC to decide whether Internet providers are broa...
- Libyan woman bursts into media hotel to tell jour...
- Winnipeg Sun and City barter for exclusive display...
- APTN: The native network that’s getting a nation’s...
- Katie Couric said to be happier on the road; CBS r...
- Google goes after big media ad dollars with new vi...
- Rogers pays $275,000 penalty for automated calls
- Global TV reporter becomes incoherent on air; "med...
- BBC has trouble seeing across Atlantic
- The ultimate cost saving at the Globe: run copy by...
- New Shaw chief wields axe; 500 employees cut
- Author Nino Ricci takes on the Globe's not-so-funn...
- New media Barbarians breach NYT paywall in hours
- N.Y. Times journalists tell story of capture and r...
- U.S. sports reporter jailed for running prostituti...
- Finalists announced for 2010 National Newspaper Aw...
- Deal reached in CBC-Yukon News court case
- Libya releases four N.Y. Times journalists
- APTN ahead on Carson story; AFN goes ballistic
- Libyan "citizen journalist" killed
- Report: Libya agrees to free NY Times journalists
- Fukushima: Disaster of Distraction?
- Free Press Q4 revenue plummets 6.2%
- New York Times revisits the paywall
- Four New York Times journalists missing in Libya
- Larry Zolf dead at age 76
- St. Joseph Media buys Torontoist
- Ontario's A-G willing to consider cameras in court...
- CNN viewers down 37%, Fox News down 11%
- Are the media fuelling Charlie Sheen's breakdown?
- CRTC refuses bid to widen Internet review
- Chrysler dumps media firm for "F" Twitter
- BBC journalists describe Libya capture ordeal
- NPR in disarray as CEO resigns
- Washington Post columnist David Broder dead at 81
- "Byline with Brian Lilley" on SUN News
- O'Leary censured for "Indian giver" slur
- CRTC punts Bully Beatdown complaint
- CRTC approves BCE takeover of CTV
- SUN NEWS to launch right-leaning service in April
- CRTC forbids Bell, Rogers from cornering content
- For everytHing else there's MasterCard
- "Harper Government" comes under fire
- The ultimate Charlie Sheen exploitation
- George Jonas on errors and retractions
- PMO apologizes for booting media before Ignatieff ...
- Jim Travers, Toronton Star columnist, dead at 62
- Internet 'crucial part' of life: Tony Clement:
- Torstar reports higher profits and revenues
- Gerda hood-winked nearly everyone
- Newspaper carrier censors papers
- Rogers to appeal decision over TV fees
- Robert Reguly,newsman who tracked down Gerta Munsi...
- Gloves are off over wireless airwaves
- ▼ March (68)
- ► 2010 (1055)