Saturday, June 2, 2012

Alternative media forms vying for TV audience: Nielsen

Alternative forms of media are vying for the audiences and advertising revenue that the Television Broadcasting industry traditionally won over. According to industry survey firm Nielsen, about 97.0% of households will own a television in 2012, which is down from 99.0% of households in 2011. In addition, industry participants are demanding that companies pay broadcasters a fee for retransmitting their programming in response to a consumer shift to cable services (which 90.0% of households with televisions subscribe to, according to Nielsen)

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