Tuesday, November 27, 2012

Journalists caught freeloading -- at IKEA. No kidding!

Members of Winnipeg's media outlets are being chided for throwing ethics out the window in exchange for a night of alcohol, food and discounted shopping at Ikea.
"It looks to the public as if the journalists are just what they're made out to be in the old movies — freeloaders, drunks," said Nick Russell, a former journalism professor who wrote the book, Morals and the Media: Ethics in Canadian Journalism.
Ikea, the Swedish retail giant which opens its Winnipeg store to the general public on Wednesday, invited media to an exclusive party on Monday night, lavishing them with beer and champagne, live music and a gift bag of free stuff, in addition to the chance to shop with a 15 per cent discount.
Russell said there shouldn't have been a single media person at the event.

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