Wednesday, January 6, 2016

iHeartRadio expanding to Canada with help from Bell Media

Bell Media, the content and entertainment subsidiary of BCE Inc., has announced a long-term deal with iHeartRadio, which owns 850 terrestrial radio stations across the United States. As part of the deal, iHeartRadio’s digital assets — a popular suite of apps and web page — will begin showcasing Bell Media radio properties, over 100 stations spread across the country.
iHeartRadio’s popularity has risen over the past few years as it has consolidated dozens of radio stations under its brand, promoting them through various digital portals to expand listenership beyond the car or office.

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