"A designer set the phrase over a pair of photographs of Mr. Trump and Ms. Palin, pointing at each other. The image was soon rolling off the presses in New Jersey and going viral on Facebook and Twitter.
"It was the latest in a series of attention-grabbing covers that have shifted the conversation around the struggling paper. Just a few months ago, after an aborted sale and sweeping layoffs, The News seemed to have completed its devolution from the model of a big-city tabloid to a battered symbol of the diminished state of America’s newspapers. But the recent string of covers, which were all widely shared on social media, have sent a very different message — if not about the paper’s long-term financial prospects, then at least about its continuing cultural relevance."