CBS to run video ad in EW print magazine

A coming issue of Entertainment Weekly's print edition will be embedded with a video player that will run ads for CBS shows and Pepsi. The concept belongs to Americhip Inc. The ad comes in a heavy-paper package resembling the kind of novelty greeting cards that make noises. A roughly five-centimetre screen starts playing automatically as the page flips open. A speaker is embedded below it. Here is a link to an Americhip video: http://www.youtube.com/watch?v=hJXFuofWgaI