Friday, August 14, 2009

Small is becoming beautiful for many newspapers in US

Newspapers are hurting all over the US, but the pain is less severe at small publications.

Take the Blackshear Times. The weekly paper in Georgia fills an information vacuum in a county of 17,000 people who live about 120km from the closest metropolitan market, in Jacksonville, Florida. That has made it easier for the Blackshear Times to hold on to its 3,500 subscribers and keep its revenue stable in a recession that’s ravaging much of the industry.

“CNN is not coming to my town to cover the news and there aren’t a whole lot of bloggers here either,” said Robert Williams Jr, the paper’s editor and publisher. “Community newspapers are still a great investment because we provide something you can’t get anywhere else.”

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