Rupert Murdoch will use the Sunday Times as a testbed for a radical new strategy designed to transform the finances of his British newspaper business by charging for online content. The newspaper's website, currently combined with that of its daily sister title the Times, will be launched as a standalone site, Sundaytimes.co.uk, at the end of November, according to senior industry sources.
The plans form part of a wide-ranging overhaul of Murdoch's titles, which also include the Sun and News of the World, after he said they would stop making content available free of charge. The News Corp chairman said on Wednesday that all his websites would introduce charges by June 2010.
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