Walrus magazine creates movie-style trailers to promote cover stories

The general-interest magazine Walrus is making movie-style trailers to promote its cover stories, a move one analyst says could help revive an industry that's "sort of in the dumpster."
"It's tough times for any number of magazines and particularly the ones that don't fit the current sort of (special-interest) formats - and Walrus certainly falls into that category," said Lynn Cunningham, an associate professor with Ryerson University's journalism program. "Anything that's going to potentially work, hey, try it."
The Walrus posted its first cover-story trailer online this week to promote its September 2009 issue.

http://www.walrusmagazine.com/