Tuesday, August 18, 2009

Newspaper rejects ad that criticized the newspaper’s parent company

The Long Island newspaper "Newsday" last week rejected an advertisement from the Tennis Channel that sharply criticized the newspaper’s parent company, Cablevision, for not carrying the network.

“Thanks for nothing Cablevision,” says the ad, which shows a tennis racket smashing a cable box. It adds: “You’ve dropped the ball by preventing your subscribers from seeing Tennis Channel’s round-the-clock coverage of the U.S. Open.” It invites Cablevision customers to switch to DirecTV, Dish TV or Verizon FiOS to get access to the coverage.

Newsday’s decision not to carry the ad raised questions about the paper’s independence from Cablevision.

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