Sunday, November 29, 2009

CTV, Global "believed they were invincible"

"The world of broadcasting was quickly changing and almost everybody – the new pioneer broadcasters, cable companies and, of course, viewers – adjusted to this new reality. The only group that didn't see the changes coming was the "elite" of Canadian broadcasting, mainly CTV and Global. They believed they were invincible, that viewers would keep watching their programs no matter what, and they ignored that the world and technology were fast changing.

"They believed that those changes only affected other media, like newspapers and radio. In fact, those industries started to address the new reality long ago. They are still struggling with it and, in some instances, also having some success, without crying for help from anybody," Angelo Persichilli.

Click on the headline to read the entire column.

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