Sunday, November 8, 2009

Newspaper startup in Portugal surprises many

It would be hard to find a less promising country in which to start a newspaper than Portugal. Not only are readers defecting to the Internet, as they are elsewhere, but relatively few people ever picked up a paper to begin with. And print advertising has plunged by more than 40 percent this year. Yet while newspapers elsewhere are shutting down or grappling with an uncertain future, Portugal recently got a new one, called i, short for informação, or information. “Everyone was astonished that they went ahead with the launch when they did,” said João Palmeiro, president of the Portuguese Publishers Association.

No comments:

Blog Archive