Rogers is responding to a call from the CRTC to give consumers more choice and is experimenting with a new cable package that will let customers pick their channels.
The company will test a new TV package in London, Ont., beginning Nov. 8 and running until the end of March. The package begins with a roughly $20-per-month basic cable offering, and then charges an extra $26 and up for customers to pick an extra 15, 20, or 30 channels. Usually, those extra channels are offered in bundled packages.
The trial will be used by Rogers to demonstrate to the Canadian Radio-television and Telecommunications Commission the demand (or lack thereof) for more “skinny basic” and à la carte (or pick-and-pay) cable packages. Rogers, like other cable and satellite companies across Canada, has been asked to file documents with the CRTC in April demonstrating what steps it has taken to give consumers more choice over what channels are included in the TV packages they buy.