All the news an advertiser can pay for

Excellent Simon Houpt column in the Globe about "native advertising" -- paid for stories that in an earlier age were referred to as  "sucker pages" by reporters assigned to write such content.

Excerpt: " .   . if the industry is in turmoil, one group is doing fine: the companies that organize conferences on how to deal with the turmoil."

Best quote in the piece from former journalist and now marketing guy Kyle Monson: "If we destroy the credibility of our media partners, that doesn't help anyone."

The whole story