Nielsen study touts newspapers

A new Nielsen study commissioned by the Newspaper Association of America finds that newspapers and their websites have the highest effect in advertising and in engaging audiences.
The study, which surveyed 5,000 adults on 11 different engagement metrics, found that newspaper media topped all other major media including TV, radio and social in its overall engagement ability.
When it comes to advertising engagement, newspapers and their sites deliver a 12% larger audience than the overall average for all media and 16% larger than that of social media, the study found.
Local newspapers ranked highest when it came to add effectiveness, followed by national papers and sites for both newspaper types.
Consumers also found newspapers more trustworthy than other media sources, with national newspapers ranking the highest for trustworthiness, followed by their websites and local newspapers and their sites, according to the study.
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