Thursday, April 18, 2013

LaPresse going tablet in brave experiment with the future of newspapers

The Globe and Mail's Steve Ladurantaye reports on LaPresse launching a tablet in a daring bet on the future of news. He writes:

"La Presse is making a $40-million bet on the future of news, hoping that readers and advertisers will embrace a new tablet edition that could one day replace its printed newspaper.
"The Montreal-based daily unveils its new digital edition today, the result of 2 1/2 years of research and development that has seen the 129-year-old newspaper add more than 100 journalists to its newsroom at a time when others across North America are shedding staff.
"It is giving the product away free, despite spending tens of millions of dollars to put it together, even as its competitors, including The Globe and Mail, increasingly turn to paid online subscription models to fund their journalism. . . ."
The whole story

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