Thursday, July 25, 2013

Ad campaigns based on Prince George's birth

Further to the post below asking whether the royal baby coverage was over-the-top, comes the high-minded Guardian with an entertaining story on commercial firms "trendjacking"  ad campaigns.  (Let's home that term doesn't catch on). The Guardian says Google, (grocery giant) Tesco, Air New Zealand and the Sun (newspaper) were among almost 20 brands to trade on the birth of the Duke and Duchess of Cambridge's baby boy.  Well and good. This story, as informative as it is, nonetheless reveals again the private space in which the media lives when it comes to others "cashing in".  Every single news outlet in the world that used the story was selling it for money. You mean we have gotten our hands dirty? Oh dear. 

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