After fifty years as a high-profile beacon at Yonge and St. Clair, one of the country's most historic radio stations is moving downtown to be closer to other media outlets owned by its new proprietor, Bell Media.
Newstalk 1010, also known by its call letters CFRB, will vacate its studios at Yonge and St. Clair next March and move to a Queen Street West building best known as the home of Much Music.
The building now houses several Bell-owned specialty channels and serves as a hub for Bell’s media holdings. CFRB was founded in 1927 by Ted Rogers Sr. to showcase his invention that allowed radio to be broadcast with household electricity instead of relying on battery power.
Its call letters are a tribute to the invention: Canada’s First Rogers Batteryless.
99.9 Virgin Radio will also be moved to the Queen Street building, where Bell has been consolidating its media holdings (most recently selling the downtown Masonic Temple that housed MTV Canada).
In a memo to Minister of Labour Lisa Raitt that is required by law when layoffs are planned, the company said it intended to eliminate about 100 jobs in Toronto and another 80 in Montreal.
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