Sunday, July 26, 2015

The Star on Global News rebranding

The Star's Tony Wong writes:
"Global TV anchors Farah Nasser and Alan Carter are in the middle of the North York newsroom of the Canadian broadcaster, posing for a photographer.
“'I think I have more pictures of you and me together than my entire family,' jokes Nasser to Carter.
"Whether it’s on billboards or television, you’ll be seeing a lot more of Nasser and Carter in the future. The pair were front and centre after launching a rebranded suppertime hour Global Evening News Toronto at 5:30 and 6 this week, which they are co-anchoring for the first time.
"But there is one giant elephant absent from the room. That’s the ghost of former senior news anchor Leslie Roberts. He resigned in January after a Star investigation into conflict of interest allegations involving a public relations company that he co-owned.
"The resignation led to some soul searching at the broadcaster, as well as a major shakeup of their news team lineup. The most visible result is the hiring of Nasser from CP24 and promoting Queen’s Park Bureau chief Carter to the anchor desk."

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