Tuesday, September 15, 2015

Toronto Star pins hopes of younger audience on new tablet app

The Globe and Mail's media reporter James Bradshaw reports:
"The Star Touch application, launching Tuesday, is an ambitious but expensive bet on the device Apple Inc. has made a staple in many households since the first iPad in 2010, but whose popularity shows signs of stalling. And it marks a major change of course in the way the Star makes its news, and delivers it.
"Since it was first announced last November, the Star has upended newsroom routines to make the tablet edition’s needs paramount and shift to a more TV-news-style production cycle, without abandoning its print, online or mobile offerings. The tablet has changed the way the Star crafts its news, promising richer visuals and more interactivity, but whether it can reshape and expand readership remains an open question."
The whole story

No comments:

Blog Archive