Thursday, December 3, 2015

Mobile streaming powers ahead of traditional TV viewing

The Associated Press reports:
The use of Internet-ready devices like smartphones appears to have seriously cut into the time Americans spend watching traditional TV, new Nielsen data show, potentially undercutting the notion that mobile devices merely serve as “second screens” while people are plopped in front of the set.
Data provided to The Associated Press show an increase in the number of 18-to-34-year-olds who used a smartphone, tablet or TV-connected device like a streaming box or game console. That grew 26 per cent in May compared with a year earlier, to an average of 8.5 million people per minute.
Those devices, which all showed gains in usage, more than offset declines in TV, radio and computers. In the same age group, the demographic most highly coveted by advertisers, use of those devices fell 8 per cent over the same period to a combined 16.6 million people per minute.

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