Chinese TV shopping channels a big hit with older consumers

The Globe and Mail's front page features a story on Chinese TV shopping. Excerpt:

"China’s online shopping craze has built some of the world’s biggest edifices of digital commerce. But in the urban compounds and rural villages that house the country’s greying population, another retail boom is playing out, this one on television.

"From 2007 to 2015, China’s TV shopping sales grew at an average pace of 24.5 per cent per year, driven by people like Ms. Zhang, 60, who want nothing to do with the complications of buying online. “People at my age don’t dare,” she said. Only 4 per cent of buyers on Taobao, the biggest Chinese online mall, are older than 50."

More