Audience data for 2015 contains bad news for Fox News. Fox continues to march towards extinction as the average age of Fox News, primetime viewers is stuck at 68, while the revitalized CNN saw their average viewer age drop to 59, Politicus USA reports.
TVNewser reported, “Through Dec. 15 (which was the day of the last GOP debate), CNN’s median age was 61 years old for total day, and 59 years old for prime time (Monday-Sunday). MSNBC’s audience is two years older, at 63 (for both total day and prime time), while FNC’s is 67 for total day and 68 in prime time. For both MSNBC and FNC, that’s the oldest level on record in both dayparts.”
Daytime audiences are always going to skew older, so the level playing field is in primetime. Both MSNBC and Fox News tried a similar strategy of promoting younger on screen talent to attract younger viewers. Both networks have seen their audience grow older.
CNN took a different path. The network’s mix of primetime news, documentaries, and original series has drawn younger viewers their programming.
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