The lure of a $25 basic TV package has not helped stem the tide of Canadians cancelling their cable subscriptions. And critics believe the added pick-and-pay channel options coming next month may not help much either, the CBC's Sophia Harris reports.
Canadians continued to cut the cord in record numbers following the launch of the CRTC-mandated basic TV plans on March 1.
This is according to Mario Mota, with Boon Dog Professional Services, an Ottawa-based research and consulting firm. Mota crunched subscriber numbers for Canada's seven major publicly traded TV providers, including Bell, Rogers, Telus and Shaw.
He found they lost a combined total of 98,476 TV customers in their first two fiscal quarters during the period of March through September.
That's a loss of 13 per cent more customers than the same period in 2015.
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