Monday, November 28, 2016

CBC asks for $400M more in funding to go ad-free

The CBC is asking for an increase of roughly $400 million in government funding to go ad-free on all platforms, the Star reports.
A proposal paper posted to the national broadcaster’s website outlines how the CBC/Radio-Canada wants to follow the example of the BBC, the United Kingdom’s national broadcaster, and be fully funded by the federal government instead of partially relying on ad revenue.
“The BBC offers a compelling example of how a strong, stable, well-funded public broadcaster can serve the interests of domestic audiences and diverse communities, support the global ambitions of its creative and cultural sectors, and provide a strong foundation for Britain’s creative economy,’ the paper says.
The CBC/Radio-Canada currently receives $1.215 billion in government funding, but to go ad-free, the paper proposes the amount go up to $1.633 billion, or a $418 million increase.

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