Tuesday, April 12, 2011

EYE Weekly to become The Grid

Eye Weekly’s publisher and editor-in-chief Laas Turnbull announced via Twitter that on May 12 Eye Weekly will become The Grid, The Star reports.
Turnbull later told Marketing Magazine that the name refers to Toronto's layout. “If you look at a map of the city and take out the background and just emphasize all the roadways—North, South, East and West—it looks like a piece of graph paper. So that notion of looking at the city from a street level and a neighbourhood level is very much the direction we’re going editorially.”There will also be a content change at the Torstar-owned publication. Turnbull said that The Grid’s new focus will be “a younger, hipper, more provocative version of Toronto Life in a weekly guise.

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