Mobile advertising revenues in Canada are forecast to top $51 million in 2010, eclipsing online revenue growth at a time when traditional media continue to see fewer ad dollars. Ads for consumption on smartphones blew past expectations and grew by 169% to reach more than $31.9 million in 2009, the Interactive Advertising Bureau of Canada found. Expectations were for $18 million. "Mobile marketing was well on its way to reaching critical mass as of 2009," said Steve Rosenblum, director of research for IAB Canada. "Given that the study was conducted late in 2010, budgeted estimates should also paint a very accurate picture of growth for the whole year, and as a result, show even more momentum building in 2010." The mobile ad explosion hit while mature major media saw an 11% revenue decline across TV, newspaper, radio, out of home and magazines. Mobile ads are even growing 23 times faster than online revenues, IAB Canada said. .
Monday, April 11, 2011
Subscribe to:
Post Comments (Atom)
Blog Archive
-
▼
2011
(750)
-
▼
April
(56)
- Strange goings-on at Harper's news conferences
- Royal wedding television audience hit 24million pe...
- CBS reporter breaks silence on her assault in Egypt
- Rogers to roll out faster, next- generation networ...
- Sun News drawing as little as 4,000 viewers
- Harassment charges dropped against HGTV host
- Peladeau says Conservative operative deliberately ...
- The typewriter’s day is nearly done
- Sony says PlayStation hacker got personal data
- McClatchy Q1 revenue falls, newspaper ad sales down
- Now we've heard everything!
- The Sun came up, and it was dead boring -- John D...
- BBC, under criticism, struggles to tighten Its bel...
- New York Times gains online subscribers
- Japan files protest over newspaper cartoon about n...
- Tim Hetherington: 1970 – 2011
- Blogger wonders if Sun News can move votes
- Equipping the homeless as news gatherers
- Indignant NOW files complaint against the mayor
- The struggle for the future of media in Canada
- Sun News gets on, long road to go
- Guardian regrets tabloid excesses
- Lou Clancy to head Postmedia editorial ops
- Sun News debuts this Monday
- Stars pumps readership by getting you naked
- Digital shift: AP to change newspaper fee formula
- Stephen Harper’s five-question limit
- Shaw delaying its wireless launch
- RIM’s Mike Lazaridis walks out of BBC interview
- Two U.S. reporters reach crippled Fukishima-1 nuke...
- Study: People won't pay for news online
- Quebec press council reprimands Maclean's for decl...
- Sun News loses host just days away from launch
- Newspapers and social media: Still not really gett...
- EYE Weekly to become The Grid
- TSN launches its attack on sports radio
- Mobile ad revenue surpasses online
- Amazon introduces cheaper Wi-Fi Kindle with ads
- Tory candidate stops Twitter activity after ‘insen...
- French debate moved to Wednesday over Habs game
- Murdoch paper admits phone hacking as victim rejec...
- Postmedia slips to loss on one-time charge
- Lady Gaga to edit "Metro" for a day
- NBC's Meredith Vieira under fire for not challengi...
- Larry King's new gig: Breath freshener ads
- Paul Godfrey says newspapers will survive
- Glenn Beck out at Fox News
- "We value your voice" -- but not much
- News of the World staffers arrested
- Dan Bjarnason's Korean war book launched
- Globe's take on Sun's coverage of CBC
- What went wrong with Couric anchorship?
- "Twitter election" is out there
- BCE launches Bell Media for online use
- Torstar Q1 results May 4, 2011
- Postmedia speculation: Harper running in "bubble"
-
▼
April
(56)
No comments:
Post a Comment