Friday, April 22, 2011

New York Times gains online subscribers

The New York Times says its move to charge fees to website readers is paying off. The company gained more than 100,000 new subscribers since it introduced its digital subscription service on March 28, representing at least an estimated $26-million (U.S.) in annual revenue. The pay model is being closely watched by general interest newspapers, which are all seeking new forms of revenue in the face of declining advertising revenue and print readership.Only a handful of newspapers that specialize mainly in financial news, namely News Corp’s Wall Street Journal and Pearson PLC’s Financial Times, have been successful in charging readers for online access.

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