Tuesday, April 12, 2011

Newspapers and social media: Still not really getting it -- Matthew Ingram

Matthew Ingram (pictured) writes: "Many traditional media entities have embraced social-media services like Twitter and Facebook and blogs — at least to some extent — as tools for reporting and journalism, using them to publish and curate news reports. But newspapers in particular seem to have a hard time accepting the “social” part of these tools, at least when it comes to letting their journalists engage with readers as human beings. A case in point is the new social-media policy introduced at a major newspaper in Canada, which tells its staff not to express personal opinions — even on their personal accounts or pages — and not to engage with readers in the comments."

His thoughtful article can be accessed in full by clicking on the title.

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