Friday, September 9, 2011

Bell Media, CBC in bid for Olympics TV rights

All Olympics, all the time. That’s what Canadian viewers can look forward to during the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro. Bell Media and the CBC announced yesterday they would combine forces to bid for the Canadian television rights for those Games. Montreal Gazette story linked off headline Question: Where does that put Bell's content producer, CTV? The story says content will be offered to CBC and CTV. As the Gaz story suggests, no one is going to complain about anything because the applicants represent a business powerhouse that can't be matched

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