Canadian supermodel Coco Rocha makes her debut as the host of Canada’s Best Beauty Talent on Sunday night. But you won’t be able to watch highly produced, high-definition reality television show on a traditional television network.
The 12-part series – which pits makeup and hair specialists from across the country against each other in a series of competitions intended to crown one contestant the most skilled of them all – is being filmed by Rogers Media Inc. exclusively for broadcast to the Internet, and is funded directly by an advertiser.
It’s a novel and potentially profitable approach to reality-television programming that the broadcaster is counting on to drive viewership higher, even as more Canadians cut their cable subscriptions in favour of cheaper online alternatives.
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