Monday, April 30, 2012

Rogers, Shaw, CBC strike online advertising pact

Three of Canada’s largest broadcasting companies are putting rivalries aside in hopes of attracting more advertising money to their websites.
The media units of Rogers Communications Inc.36.870.120.33%) and Shaw Communications Inc.20.360.351.75%), along with Canadian Broadcasting Corp., have struck a deal that will see the companies join forces in selling online advertising. Their new venture will allow advertisers to bid on advertising space, based on information the broadcasters know about their customers from monitoring activity on their websites.

No comments:

Blog Archive