Three of Canada’s largest broadcasting
companies are putting rivalries aside in hopes of attracting more
advertising money to their websites.
The media units of Rogers Communications Inc.36.870.120.33%) and Shaw Communications Inc.20.360.351.75%),
along with Canadian Broadcasting Corp., have struck a deal that will
see the companies join forces in selling online advertising. Their new
venture will allow advertisers to bid on advertising space, based on
information the broadcasters know about their customers from monitoring
activity on their websites.More
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