TV is very much alive, content is king, and broadcasters that secure new models to entice advertisers and audiences on emerging multiple platforms have a future.
That was the prevailing message during the TV CEO panel at the TV Day conference, organized by the Television Bureau of Canada and held last Thursday at Toronto’s Carlu.
The consensus among a panel, made up of Bell Media president Kevin Crull; TVA Group CEO Pierre Dion; Rogers Media president Keith Pelley; Shaw Media president and group VP broadcasting, Paul Robertson; and CBC EVP of English services Kirstine Stewart; was that the TV experience has changed, but it retains strength as a key medium.
And while multiple platforms and social media complement the popularity of TV content, connecting with digital audiences and advertisers requires new and different revenue models and ad integration solutions.
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