Jillian D'Onfro of Business Insider writes:
More bad news for the floundering television industry: Millennials officially spend a majority of their time watching TV either online, on-demand, or via DVR, leaving only 41% of their time allocated for live TV.
Millennials (ages 15 to about 34, depending on how you define the group) spend 34% of their time watching TV online, which is about three times more than non-millennials do.
This slide comes from Kleiner Perkins partner Mary Meeker's massive "state of the internet" presentation.
Here's the breakdown of how millennials and non-millennials are spending their TV time:
Graph and info from Business Insider
- ► 2017 (164)
- ► 2016 (278)
- ► 2015 (321)
- Millennials quitting live TV
- Remember Arthur Kent, the "Scud Stud?" He is still...
- Anne Marie Owens named editor of National Post
- Knowlton Nash dead at 86
- French photographers take to the walls to display ...
- Jill Abramson forced out as New York Times executi...
- Pippa Middleton axed as national newspaper columni...
- TTC police shut down Tim Hudak's photo-op on Toron...
- CBC's Alison Smith, Nancy Wilson announce retireme...
- Linden MacIntyre to leave CBC's the fifth estate
- Torstar posts $7M profit as reporters at the Toron...
- Editors at Le Monde newspaper quit en masse
- Byline strike at Toronto Star
- Walrus unpaid interns are back — with pay
- On press freedom day, Egypt extends Canadian journ...
- Torstar sells Harlequin to News Corp. for $455M
- John Cruikshank becomes chair of Canadian Journali...
- Globe paid drug dealer $10,000 for 3 pictures
- ▼ May (18)
- ► 2013 (365)
- ► 2012 (644)
- ► 2011 (750)
- ► 2010 (1055)