Monday, June 20, 2011

Billboard to tell drivers what music is playing

A twist on real-time read-outs. Time will tell if it catches on.
RELEASE -- CBS Outdoor Louisville and Cox Media have partnered together to show highway drivers in Louisville what songs are being played on their favorite radio station -- New Country Q103.1 -- in real time. the digital billboard on Interstate 65 will instantly show songs being played on the radio station. The Louisville billboard, which hangs over the freeway from its perch inside the grounds of the Kentucky Fair and Exposition Center, will also feature promotional messages from the station, encouraging drivers to tune in.

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