Friday, June 17, 2011

Rogers names Whyte to head publishing unit

Ken Whyte has been chosen to succeed Brian Segal as president of Rogers’Publishing Ltd., the company's print media division, this fall. Whyte will take on his new role on Sept. 1, when Segal retires after 17 years with the company. He will be responsible for overseeing magazines and websites such as Maclean’s, Chatelaine, Hello! Canada and L’ActualitĂ©. And he will spearhead the launch of Rogers’ newest title, Sportsnet magazine, which will aim to lure advertisers seeking to target men and to build the brand of the existing Rogers-owned Sportsnet television and radio stations.

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