Wednesday, May 23, 2012

Few new media professionals consider advertising on Facebook effective

A just-released survey by DigiCareers reveals that while Facebook is used by nearly (92%) all New Media Professionals, less than one quarter (23%) believe advertising on Facebook is effective.
"With more than three quarters (77%) of New Media Professionals believing Facebook 'meets a consumer or human need,' Facebook needs to determine how to leverage its communication-centric platform to shift perceptions and deliver higher levels of advertising performance for brands and advertisers," said Mike Carroll, Director of Sales and Marketing for DigiCareers.

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