Four of Canada’s highest-profile newspapers threw the switch on paywalls Tuesday, asking their readers to pay for the content they are reading online.
By the end of the day The Ottawa Citizen, Vancouver Province, Vancouver Sun and National Post will all have caps on the number of articles readers can access per month before being asked to pay.
“You can’t spend millions of dollars on content and just give it away,” Postmedia Network Inc. chief executive officer Paul Godfrey said last week when discussing the chain’s plan to charge for online content. “Otherwise, you’re not going to stick around.”
The papers will initially charge 99 cents a month for full access to their sites and iPad apps. Afterward, it will cost $7.95/month or $79.50/year for the Vancouver papers. The Citizen will charge $9.95/month or $99.50/year.
Anyone who doesn’t pay will still be able to read breaking news on each paper’s site, but will be limited to 15 non-breaking news articles each month.
Print subscribers will have full access to all of the paper’s digital products.