Saturday, August 4, 2012

Is that an ad or a news story – and does it matter?

Excellent story by Ira Basen in the Globe and Mail about online "infostrories" -- stories and publications telling "brand" stories.
"That story about snow tires at the top of the Google results page could come from the auto section of a newspaper, but it could just as easily come from a site published by a tire manufacturer whose engineers can share their expertise, without the pushy tactics that turn off both customers and search engines."

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