The federal broadcast regulator is forcing BCE Inc. to go back to the drawing board on its media strategy in Quebec.
Astral Media Inc.
was considered the linchpin in BCE’s battle for the province against
rival Quebecor Inc. and the remaining leg in its larger ambition to
create a telecom and media powerhouse of truly national scope.
After betting on a series of blockbuster acquisitions in recent years,
including broadcaster CTV and sports giant Maple Leaf Sports and
Entertainment Ltd., cracking the French-language market was considered
the next natural step in BCE’s quest to provide a pan-Canadian platform
for its bounty of content and give advertisers the ability to buy
nationally.
No comments:
Post a Comment