Avoid self-immolation. The CBC, a big, unwieldy
organization with multiple platforms, an army of enemies and an internal
army of malcontents, doesn’t need any more embarrassments. Like, for
instance, threatening legal action against CTV for promoting “Big Bang
Night in Canada.” This actually happened the other day. With no Hockey Night in Canada to transfix the nation, CTV has gamely packaged four old episodes of Big Bang Theory
(the most-watched show in Canada, week to week, with around four
million viewers) for Saturdays. Succumbing to a fit of nitwit outrage,
someone at CBC issued a legal “cease” notice to CTV pointing out
“confusion” between Big Bang Night in Canada and Hockey Night in Canada. CBC requested CTV cease all promotion and publicity for it. No, seriously, they did. Then they retracted it.
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