Tuesday, October 30, 2012

Newspaper Circulation: Wall Street Journal leads, but overall newspaper circulation flat

U.S. newspaper circulation was almost unchanged in the six months that ended in September as publications continued to make gains in digital editions, according to data from a media industry group.
Average daily circulation for print and digital editions combined fell 0.2 percent for the 613 newspapers included in the semiannual study by the Audit Bureau of Circulations. Sunday circulation for the 528 newspapers in Tuesday's report increased 0.6 percent.
The Wall Street Journal kept its position as the No. 1 newspaper. Its average circulation grew 9.4 percent to 2.3 million, largely because more readers are paying to read content on its website and mobile devices. Digital circulation grew about 257,000 from a year ago, more than making up for a loss of nearly 60,000 in print.
USA Today was second at 1.7 million, down 3.9 percent.

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