Thursday, March 15, 2012

Quebecor’s Sun Media targets rivals with four new Ontario weeklies

Sun Media Corp. will launch four new weekly papers in Ontario in a bid to compete more effectively with rival Metroland Media Group.
The newspaper chain – which owns dozens of weekly and daily newspapers across the country – said it would close its advertising-focused Smart Shopper papers in Ottawa, Windsor, Kitchener-Waterloo and Guelph and replace them with publications that also have news stories in them. 
 While all newspapers have suffered a loss of revenue from a shrinking advertising market, weekly newspapers are less dependent on large national advertisers than dailies. The move by Sun Media, a wholly owned subsidiary of Quebecor Media Inc.

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