Thursday, March 29, 2012

Reading the Toronto Star's NADBank tea leaves

The Toronto Star continues to be Canada's most read newspaper by far but as usual the stories describing NADBank stats are fuzzy when it comes to whether readers are online or some other place. Susan Pigg's story in the Star says: "The Toronto Star now has more than one million readers a day, bolstering its position as the most-read newspaper in Canada and most-visited newspaper website across the GTA, according to a survey by the Newspaper Audience Databank (NADbank)". The rest of the story is in a similar vein and anyone reading Susan's story might comment here if they can clarify this for us.. It's a remarkable achievement nonetheless for the Star which as newspaper historians will know dates its supremacy in Ontario at least back more than 60 years.

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